But the little known fact is that loyalty programs use the personal data of its subscribers to a greater extent. This data are important to third parties who may entice the same customers for similar products or services. There is a growing need for the retail chains to protect their customer databases from prying eye who would sell these data to competitors to send push notifications and product promotions.

Most retail merchants face a tremendous unwillingness of their customers to become loyalty partners due to the fear that their details will be shared by third-party services providers. Today there is a growing fear among customers that their personal data are sold from supermarkets who give loyalty points to third parties. This is a confirmation on how many unsubscribed text messages are received on your mobile phone luring you to make a purchase. It’s acceptable that the merchant you subscribe with is sending you push notifications, while the most unethical form is that your data are used by third parties to send you other product or service details using the data given to your trusted merchants.

Due to the level of data leakages in any industry, retails merchants are in a greater vulnerability in exposing their customer base to third parties due to the lack of ICT security infrastructure deployed.

Exire Technologies can ensure that no one would have access to your data without your prior consent or permission.